A Better Way to Buy and Sell Businesses

We help owners prepare, position, and sell businesses in the £500k to £5m range — properly, professionally, and without the usual industry nonsense.

About Us

Black Swan Strategy is a boutique business brokerage focused on clean transactions, credible buyers, and professional preparation. We combine financial discipline with commercial readiness to create businesses that command stronger valuations and attract the right acquirers. Our fee structure is simple and aligned with performance. Upfront preparation begins at 1.5% of turnover, scaling down to 0.5% for larger businesses. On successful completion, we charge a 3% success fee — meaning our incentives are tied to your result, not the process.

Only 20%

of private companies taken to market actually sell each year, meaning 80% fail to sell or are sold below their desired value! 'Not with BlackSwan'

Who We Are

Our Service

As a 360-degree agency, we provide a variety of services. Our devoted team is made up of experts in a variety of disciplines, including digital advertising, design, copywriting, web design, and more. Please feel free to contact us if there is anything we can do to assist you as you peruse the services we offer below.

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Marketing and Communication Plan

02

Branding

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Digital Campaigns

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Programmatic Advertising

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Marketing as a Service

Brand Positioning

A Specialist, Low-Volume Service

Maximum of six deals per year.

Transparent Fees

£8,000 preparation fee and 3% success fee.

Two Senior Experts on Every Deal

Operated by Simon Ellson and Ross Bugden.

Commercial + Financial Preparation
Combination of commercial readiness + financial preparation.
Designed for Sellers & Buyers

Target market: business owners preparing to sell, and qualified buyers.
Tone: direct, confident, expert, no fluff.

Our Services

Prepare the Business

Clean numbers, strong narrative, buyer‑ready documentation.

Go to Market

Targeted approach to strategic buyers.

Manage the Deal

Negotiation, due diligence, and completion.

Support for Buyers

Early analysis, valuation sense‑checks, structured conversations.

Why Choose Us

Our experts will guide you through the entire process, ensuring you get the best value for your business.

We don’t just sell businesses—we help you build them up first. Our process is designed to maximise your business’s value by strengthening its foundation and ensuring it’s market-ready. Once we’ve helped you achieve its full potential, we find the right buyer who will recognise and reward the true worth of your hard work.

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Successful sales in 2023

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Satisfied clients since 2013

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Business Owners Coached

Our Testimonials

what our client says about Business Broker UK

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More than 500 plus clients Reviews

Ready to Start Your Exit?

Get a confidential, no-pressure call with Ross and Simon. We’ll help you understand valuation, readiness, and the best path to a successful sale.